Social Media Management & Strategy: SheWolf Collaborative
About the Brand
SheWolf Collaborative is a membership-based women+ community rooted in rebellion, inclusion, and action. The brand hosts retreats, movement events, socials, and volunteer opportunities, creating a bold space for women to gather, connect, and grow.
Our Role
We partner with SheWolf as their social media team - developing strategy, creating content, managing channels, and tracking growth. Our goal is to reflect SheWolf’s rebellious yet welcoming brand voice while expanding reach and deepening community engagement.
What We Deliver
Content Strategy: Monthly editorial calendars aligned with event cadence, seasonal campaigns, and membership launches.
Creative Production: Branded graphics, reels, and community-driven content that captures SheWolf’s unique aesthetic.
Channel Management: Daily posting, comment moderation, and follower engagement across Instagram, Facebook, and TikTok.
Analytics & Insights: Monthly reports on reach, engagement, membership conversions, and content performance.
Event Promotion: Campaigns for signature retreats, workshops, and collaborations with local partners.
Impact & Results
Since relaunching SheWolf’s social presence in April 2025 (as of October 2025):
60+ members joined the community.
42% increase in overall reach.
172,404 content views in 6 months.
Engagement and link clicks doubled, with consistent growth in followers and event bookings.
Highlight Campaigns
Membership Launch: Full campaign including early bird sign-ups, community testimonials, and exclusive retreat access.
Events & Retreats: Creative campaigns for the Long Live Cowgirls retreat, monthly MOVE events, and seasonal gatherings.
Cause Marketing: Branded merchandise drops tied to nonprofit give-back initiatives, reinforcing SheWolf’s mission.
Tone & Approach
Every post is built to feel bold, rebellious, and inclusive - “Not Your Mother’s Country Club.” We use playful yet strategic storytelling to turn followers into active community members.
