Social Media Management & Event Promotion: NC FOLK FEST

About the Brand

The North Carolina Folk Festival is one of the region’s largest free outdoor festivals, celebrating cultural traditions, music, and arts. It brings together thousands of attendees and amplifies local and global talent.

Our Role

We supported the NC Folk Festival with social media management, campaign planning, and day-of content support to increase reach, engagement, and festival attendance.

What We Delivered

• Campaign Strategy: Pre-festival countdown, performer highlights, and sponsor spotlights.

• Content Production: Video reels, stage previews, artist spotlights, and behind-the-scenes storytelling.

• Community Engagement: Responding to festival-goers, answering FAQs, sharing live updates.

• Analytics: Post-festival reporting on reach, views, and new followers gained.

Impact & Results

• Increased Instagram followers by 38% in 3 months. A 32% increase from the previous 3 months. 11% increase in followers during the week of the festival

• Increased Facebook followers by 9% in 3 months and increased engagement by 10%

• Significant spike in reach and engagement during festival weekend - views from non-followers were up 113%

• Thousands of content views and shares highlighting performers and experiences - The account received over 787,700 views in 30 days

• Strong post-festival follower retention